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CERPP Conference 2023: Standing on Shaky Ground-Leading Enrollment Management in 2023

The enrollment landscape is daunting. A pandemic, demographic change, challenges to race-aware admissions, and flagging public confidence now overlay an already difficult leadership challenge. 

Knowledge and action are the keys. What do we know and where do we go from here?

Over 120 conference participants attended to examine the most critical enrollment issues in the eye and chart a path to leadership and success.

Conference 2023

If presentation slides are available, they are available via PDF through the links below.

Day 1: February 5
Conference Welcome
Speaker: Pedro Noguera

Opening Keynote Address. Leading for Equity
Speaker: Youlonda Copeland-Morgan
The profession is charged to pursue equity by one of the nation’s most successful leaders and leading voices.

Day 2: February 6
Session 1. An In-depth Look at the National Enrollment Crisis
Speakers: Jessica Howell, Douglas Shapiro
Nine years of national enrollment decline. What does the future look like for K-12 and higher education?

Session 2. Lessons Learned from COVID-19 for Enrollment Leaders
Speakers: Emily Chung, Robert Massa, Michael Bastedo
What happened and what the leaders say they have learned. Research sponsored by the Bill and Melinda Gates Foundation.

Session 3. Pursuing DEI Beyond the Supreme Court Decision
Speakers: Crystal E. Newby, Art Coleman
Campus commitment, proven strategies, a playbook for the future.

Session 4. A New Covenant: Collaboration for the Public Good
Speaker: Jerome Lucido
A new framework for institutional and federal cooperation to address the needs of under-served students and the institutions that enroll them.

Collective Open Forum
Moderators: Jerome Lucido and Liz Willen

Day 3: February 7
Session 5. Developing and Retaining Your Staff
Speakers: Cornell LeSane, Yvonne Romero da Silva, Jerome Lucido
Creating the next generation of EM Leaders with an equity lens.

Session 6. Algorithms and Analytics in Service of the Institutional Mission
Speakers: Robert Massa, Rob Bielby, Sharon Alston, Cornell LeSane, Ian Mortimer
Creating the next generation of EM Leaders with an equity lens.

Session 7. Public Perceptions of Higher Ed
Speakers: Ted Mitchell, Eric Hoover
What is the public's opinion of higher education, and what can be done about it?

The following speakers presented at CERPP Conference 2023.

Pedro NogueraConference Welcome
Pedro Noguera, Emery Stoops and Joyce King Stoops Dean, USC Rossier School of Education
Jerry Lucido photoSession 4, Collective Open Forum and Session 5
Jerome Lucido, Professor of Clinical Education, USC Rossier School of Education. Scholar-in-Residence, CERPP
Youlonda Copeland-MorganOpening Keynote
Youlonda Copeland-Morgan
Liz WillenCollective Open Forum
Liz Willen, Editor in Chief, The Hechinger Report
Jessica HowellSession 1
Jessica Howell, Vice President, Research, College Board
Cornell LeSaneSession 6
Cornell LeSane, Vice President for Enrollment Management, College of the Holy Cross
Douglas ShapiroSession 1
Douglas Shapiro, Executive Director, Research Center, National Student Clearinghouse
Session 5
Yvonne Romero da Silva, Vice President for Enrolment, Rice University
Emily ChungSession 1
Interim Executive Director, CERPP, USC Rossier School of Education
Rob BielbySession 6
Rob Bielby, Managing Director, Huron Consulting Group
Robert MassaSession 2 and Session 6
Robert Massa, Faculty, USC Rossier School of Education
Sharon AlstonSession 6
Sharon Alston, Former Vice Provost for Undergraduate Enrollment, American University
Session 2
Michael Bastedo, Professor and Associate Dean, University of Michigan
Ian MortimerSession 6
Ian Mortimer, President, Golisano Institute for Business & Entrepreneurship
Crystal NewbySession 3
Crystal E. Newby, Senior Director, Strategic Admission, Access, and Diversity Initiatives, College Board
Ted Mitchell photoSession 7
Ted Mitchell, President, American Council on Education (ACE)
Art ColemanSession 3
Art Coleman, Managing Partner, EducationCounsel
Session 7
Eric Hoover, Senior Writer, The Chronicle of Higher Education
We are grateful to all of our sponsors, who make our conference possible.

CERPP Conference 2023 Sponsors

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