Jerome A. Lucido, Executive Director
Donald Hossler, Senior Scholar
Emily Chung, Associate Director
Wendy Marshall, Educational Program Designer
Gabriela Duncan, Project Specialist

Jerome A. Lucido, Executive Director, Center for Enrollment Research, Policy, and Practice; Professor of Research and Associate Dean of Strategic Enrollment Services, USC Rossier School of Education

Lucido photo 2014

Jerome A. Lucido

Jerome A. “Jerry” Lucido  is professor of research and Associate Dean of Strategic Enrollment Services for USC Rossier. He is also executive director of the USC Center for Enrollment Research, Policy, and Practice. He served from August 2006-July 2010 as USC’s Vice Provost for Enrollment Policy and Management, responsible for undergraduate and graduate admission, financial aid, academic records and registration, graduation rates initiatives, and enrollment policy. While Vice Provost, Dr. Lucido also served as a trustee of the College Board, as chair of the College Board’s Task Force on College Admission in the 21st Century, and as vice chair of the Commission on Access, Admission, and Success in Higher Education. He has played a leading role at the national level in initiatives to improve access for low-income and underrepresented students and to design and execute effective and principled college admission and enrollment management practices.

Dr. Lucido came to USC from the University of North Carolina at Chapel Hill, where he guided enrollment planning and management, and oversaw the Offices of Undergraduate Admissions, Scholarships and Student Aid, and the University Registrar. Dr. Lucido has been a chair and a national presenter for the College Board’s New Admissions Practices Project, a national project that examined how admission decisions are made, how they should be made, and how admission practices should be communicated to the public. He was also a member of the steering committee that addressed and reformulated the Statement of Principles of Good Practice on behalf of the National Association for College Admission Counseling.During his tenure at UNC, the academic quality, diversity, and talent of the student body dramatically increased. Dr. Lucido played the leading role in UNC’s decision to eliminate Early Decision in 2002, an action that was hailed by the Washington Post, Newsweek, and the New York Times. He was also instrumental in the introduction of the Carolina Covenant, a ground-breaking student aid program that ensures a debt-free education to students from low-income backgrounds. Each of these actions has been emulated by eminent national universities, public and private. Additionally, Dr. Lucido designed and led a campus-wide enrollment planning and management framework that brought together university leaders in academic affairs, faculty and student governance, facilities planning, and financial management. This effort improved academic planning and coordination and provided a forum for addressing critical components of the UNC academic plan.

Prior to his work at UNC, Dr. Lucido served as assistant vice president for enrollment services and academic support at the University of Arizona. There, he led a student recruitment and retention organization that included the Offices of Early Outreach, Admissions, Scholarships and Student Aid, the Registrar, Minority Recruitment and Retention, the University Learning Center, and Career Services. Among his achievements at the UA was the design and direction of recruitment, selection, and scholarship programs that established a history of progressively stronger freshman classes, characterized by students of academic distinction and cultural diversity. During this time, Dr. Lucido received the Distinguished Service Award from the Western Region of the College Board, the Distinguished Service Award at the University of Arizona, and was honored at the University of Arizona for his contributions to improve the quality of education for students from under-represented groups.

Dr. Lucido’s career in higher education began at Kent State University, where he served as associate director of admissions prior to assuming the director of admissions position at the University of Arizona. Dr. Lucido holds a Ph.D. degree in higher education from the University of Arizona, a M.Ed. degree from Kent State University, and a B.S. degree in business administration from Miami University in Oxford, Ohio.

E-mail Jerry Lucido

Donald Hossler, Senior Scholar

Donald Hossler is an emeritus professor of educational leadership and policy studies at Indiana University Bloomington (IUB). He currently serves as a Senior Scholar at the Center for Enrollment Research, Policy, and Practice in the Rossier School of Education, at the University of Southern California. Hossler has also served as vice chancellor for student enrollment services, executive associate dean of the School of Education, and the executive director of the National Student Clearinghouse Research Center. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management. Hossler has received career achievement awards for his research, scholarship, and service from the American College Personnel Association, the Association for Institutional Research, the College Board, and the National Association of Student Personnel Administrators.  He recently received the Sonneborn Award for Outstanding Research and Teaching from IUB and was named a Provost Professor.  For Dr. Hossler’s full bio, click here.

Email Donald Hossler

Emily Chung, Associate Director

Emily headshot

Emily Chung

Emily Chung (Ed.D., University of Southern California) is the Associate Director for the USC Center for Enrollment Research, Policy, and Practice at the University of Southern California. Having joined the Center in July 2011 as the program director, Dr. Chung oversees administrative operations, develops and conducts research and curricular projects to further the Center’s mission, fundraises, manages events and public relations, and supervises research and administrative staff.

Previously Dr. Chung was an Associate Program Officer at the Japan Foundation Center for Global Partnership in New York, where she managed and evaluated a large grant portfolio, initiated educational outreach and international exchange activities, conducted research, managed roundtables, seminars, and workshops, and helped implement a public relations strategy. Her work at the Foundation was preceded by her work as Development Associate at Urban Solutions, in San Francisco, where she secured grants and established foundation relations in support of community development programs in the city. Emily earned a bachelor’s degree from the University of Texas at Austin, a master’s at Yale University, and completed Ph.D. coursework at the University of Chicago. Most recently, she completed her doctoral degree at the USC Rossier School of Education, specializing in higher education administration. Her dissertation examined the relationship between debt attitudes and graduate student loan debt.

E-mail Emily Chung

Wendy Marshall, Educational Program Designer


Wendy Marshall

Wendy Marshall (Ed.D., Educational Leadership, University of Southern California) is the Educational Program Designer for the Center for Enrollment Research, Policy, and Practice. Dr. Marshall works closely with the Center’s faculty and leaders throughout the country to develop programming that supports excellence in enrollment management. Prior to joining the CERPP team, Dr. Marshall worked with the Office of Professional Development programs at USC, the College Board, and major educational publishers including Houghton Mifflin and McDougal Littell. She began her career in education in the Paramount Unified School District as a 4th grade bilingual teacher and through her work with CERPP, aims to support traditionally underserved students. Dr. Marshall’s research interests include parental involvement as social capital, college access for traditionally underserved students, and general curriculum development and design approaches for non-traditional learners.

E-mail Wendy Marshall


Gabriela Duncan, Project Specialist

Gabriela Duncan (B.A., Sociology, University of California Irvine) is the Project Specialist for the USC Center for Enrollment Research, Policy, and Practice. Having recently joined the Center from the Rossier School of Education’s Business Office and prior to that the Office of Professional Development Programs, Ms. Duncan manages the administrative and financial operations, as well as the research and grant administration processes of the Center. Additionally, Ms. Duncan monitors spending, develops budget forecasts, and reconciles accounts for CERPP. Her work with the Center also involves program support as well as event management and planning. Prior to coming to USC, Ms. Duncan worked as a Customer Advocacy Manager for Marriott Vacation Club International and as a support team member for the Children’s Miracle Network Southern California Chapter. Ms. Duncan received her Bachelor of Arts degree in Sociology from the University of California, Irvine and is currently working on certification for Research Administration from USC.

E-mail Gabriela Duncan