Robert Massa

Principal & Co-founder, Enrollment Intelligence Now

Vice President Emeritus for Enrollment & College Relations, Dickinson College (Carlisle, PA)

Dr. Robert Massa has been an enrollment professional in higher education since 1974. He served as the chief enrollment officer at Johns Hopkins University, Dickinson College and Drew University and as the first VP for marketing and communications at Lafayette College, his son’s alma mater. He retired from full-time campus-based work in May, 2019. Bob taught in the University of Southern California’s Enrollment Management and Policy master’s program, has authored chapters in six books, and is a frequent contributor to Inside Higher Ed and The Chronicle of Higher Education. He served as the founding chair of the board of the Character Collaborative for six years and is currently principal and co-founder of the consulting firm Enrollment Intelligence Now. Massa earned a bachelor’s degree from the University of Rochester in 1973 and a doctorate in higher education from Columbia University in 1980.