DJ Menifee

Managing Director of Client Success

MARKETview Education Partners (Richmond, VA)

DJ Menifee is the Managing Director of Client Success at MARKETview Education Partners, an organization that aims to improve higher education access and outcomes through a proprietary combination of data, context, and expertise. Prior to joining MARKETview, DJ served 17 years in enrollment having recently served as a chief enrollment officer and chief enrollment & marketing officer at private institutions. Through his journey he has served at regional and national liberal arts, a national private comprehensive, and regional public institutions.

As the Managing Director for Client Success DJ leads the client success team serving 150+ institutions by intimately aligning with their enrollment goals and identifying critical elements to put them in competitive position for success in addition to serving on the leadership team. As a former practitioner, he has overseen admission, financial aid, marketing, and student accounts, while also serving on presidential leadership teams, administrative leadership teams, international initiative working groups, pricing working groups, and university council.

DJ has served in leadership roles across many higher ed organizations throughout his career. He served as a board director for the Common App, the National Association for College Admission Counseling (NACAC), and has been a member of the College Board’s Middle States Advisory Board and the Colloquium Planning Committee.

Given his passion for leadership, DJ and his wife launched the Hues of Leadership podcast in 2023.

DJ holds a B.S. in Business Administration from Lees-McRae College and a master’s in Instructional Design & Technology from Western Illinois University.