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CERPP Conference 2020: Reclaiming Public Trust in Admissions and Higher Education

From Operation Varsity Blues, to opacity in admissions, to claims that higher education is not worth it, we all know things need to change. CERPP Conference 2020 tackled why public trust in admissions and higher education needed to be reclaimed, and proposed many ideas to do so.

We had a full house with the conference at capacity! Thank you for joining as leaders and thinkers to chart a pathway for change.

Conference 2020

CERPP Conference 2020 Program CERPP Conference 2020 Program
Sandy Baum, Senior Fellow, Urban InstituteJerry LucidoJerome “Jerry” A. Lucido, Professor of Practice, Rossier School of Education; Executive Director, Center for Enrollment Research, Policy and Practice, University of Southern California (USC)
Catharine Bond-Hill photoCatharine “Cappy” Bond Hill, Managing Director, Ithaka S+R; Former President, Vassar CollegeRobert MassaRobert Massa, Vice President Emeritus, Enrollment & College Relations, Dickinson College; Adjunct Associate Professor, University of Southern California (USC)
Harry Brighouse photoHarry Brighouse, Mildred Fish Harnack Professor of Philosophy and Carol Dickson Bascom Professor of the Humanities, University of Wisconsin–MadisonMichael McPhersonMichael McPherson, Senior Research Fellow, Mellon Foundation; Senior Fellow, Urban Institute
Jonathan Burdick photoJonathan Burdick, Vice Provost for Enrollment, Cornell UniversityJB MillikenJames B. Milliken, Chancellor, The University of Texas System
Youlonda Copeland-MorganYoulonda Copeland-Morgan, Vice Provost of Enrollment Management, University of California, Los Angeles (UCLA)Ted Mitchell photoTed Mitchell, President, American Council on Education
Donald Heller, Provost and Vice President of Academic Affairs; Professor of Education, University of San Francisco
Jim Montoya

Jim Montoya headshot

Jim Montoya, Chief of Membership, Governance, and Global Higher Education and Secretary of the Corporation, College Board
Nicholas HillmanNicholas Hillman, Associate Professor of Educational Leadership and Policy Analysis; Senior Vice President of Academic Affairs, University of Wisconsin–MadisonStephanie NilesStefanie Niles, Vice President for Enrollment and Communications, Ohio Wesleyan University
Donald HosslerDon Hossler, Senior Scholar, University of Southern California (USC); Distinguished Provost Emeritus of Educational Leadership and Policy Studies, Indiana UniversityMichael Reilly photoMichael Reilly, Executive Director, American Association of Collegiate Registrars and Admissions Officers (AACRAO)
Ozan Jacquette Ozan Jaquette, Assistant Professor of Higher Education, University of California, Los Angeles (UCLA)Joyce SmithJoyce Smith, CEO, National Association for College Admission Counseling (NACAC)
Jim LarimoreJim Larimore, Chief Officer for Center for Equity in Learning, ACT
Please click on each day for the conference blog, which provides a summary of each session. All available presentations are linked to as PDFs.

Day 1: Jan 26 Blog (Click here for summaries and slides for the day)

  • 6:00 pm. Opening Keynote AddressTransparency in Admissions, Higher Education and Society Harry Brighouse (U. of Wisconsin-Madison

Day 2: Jan 27 Blog (Click here for summaries and slides for the day)

  • 8:30 am. Session 1. Institutional and Public Priorities: Who We Recruit, Who We Support, How We Can Do Better Nicholas Hillman (U. of Wisconsin-Madison) Ozan Jaquette (UCLA)
  • 9:30 am. Session 2Admissions and Enrollment in Crisis Donald Heller (U. of San Francisco) Jerome Lucido (USC)
  • 10:45 am. Session 3Broadening the Definition of Mission Beyond the Institution Sandy Baum (Urban Institute) Michael McPherson (Mellon Foundation; Urban Institute)
  • 1:00 pm. Session 4Leading Change: Senior Leaders Examine What is Possible Moderator: Ted Mitchell (ACE) Panelists: Catharine Bond Hill (Ithaka S+R; Vassar College) James B. Milliken (The University of Texas System)
  • 2:45 pm. Session 5A New Covenant: A Roadmap for Sweeping Reform in Admissions and Higher Education Don Hossler (USC; Indiana University)

Day 3: Jan 28 Blog (Click here for summaries and slides for the day)

  • 8:30 am. Session 6. Stakeholders in Change Panelists: Jim Larimore (ACT) Jim Montoya (The College Board) Michael Reilly (AACRAO) Joyce Smith (NACAC)
  • 9:45 am. Session 7The Quest for Equity in Admissions: Where We Go From Here Moderator: Robert Massa (Dickinson College; USC) Panelists: Jonathan Burdick (Cornell University) Youlonda Copeland-Morgan (UCLA) Stefanie Niles (Ohio Wesleyan University)
  • 11:15 am. Closing RemarksA Call to Action Jerome Lucido (USC), Don Hossler (USC; Indiana University) & Robert Massa (USC; Dickinson College)
The Chronicle of Higher Education. January 28, 2020. "How to Stand Up for Equity in Admissions? Experts Share 5 Ideas."

Eric Hoover of The Chronicle featured our practitioners panel, The Quest for Equity in Admissions, and their contributions to initiating change.

We encourage you to peruse these resources provided by speakers for CERPP Conference 2020.

Improving Admissions


The Education Conservancy, a nonprofit organization dedicated to improving the college admissions process, has conducted research and authored reports that shed light on how to make progress. Visit their website here.

The case for change in college admissions: A call for individual and collective leadership
Wegner, G., Thacker, L., Lucido, J., & Schulz, S. (2011). The case for change in college admissions: A call for individual and collective leadership. Los Angeles, CA: USC Center for Enrollment Research, Policy and Practice.
In 2011, our CERPP Conference brought together 180 participants for The Case for Change in College Admissions. As part of the conference, we published a report, drawing from research and professional practice to critique the current selective college admissions system and provide corrective opportunities for greater leadership, cooperation and the curtailment of detrimental admissions practices. CERPP Conference 2011 and the Case for Change Report was made possible by the generous support of the Lumina Foundation for Education, the College Board, and the Spencer Foundation.

Social Mobility


The barriers to mobility: Why higher ed’s promise remains unfulfilled. Fisher, 2019 (December 31). The Chronicle of Higher Education. 

Mobility report cards: The role of colleges in intergenerational mobility (Chetty et al., 2017)

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