Program Overview
The Leadership in Enrollment Management online certificate program is 26 weeks over the span of an academic year.
For the 2023-24 academic year, the schedule is:
- Sep 25, 2023: Program start date
- Nov 20-26, 2023: Thanksgiving break
- Dec 18, 2023-Jan 7, 2024: Winter break
- April 15, 2024: Program end date
For the 2024-25 academic year, the schedule will be:
- Sep 30, 2024: Program start date
- Nov 25-30, 2024: Thanksgiving break
- Dec 16, 2024-Jan 6, 2025: Winter break
- April 27, 2025: Program end date
Webinars
Check back for upcoming webinars.
The Past Webinars section below provides recordings of the most recent one hosted by USC CERPP.
Past Webinars
Reaching Gen Z: Harness the Potential of Digital Marketing
This webinar featured a new USC Leadership in Enrollment Management faculty member and a long-time enrollment and marketing professional, Robert Massa, and a Gen Z entrepreneur, Andrew Roth, who explored the distinctive characteristics of Gen Z, their on-line preferences and behaviors and what they expect and want from the college search process.
July 13 Recording
July 13 Presenters:
- Robert Massa, Dickinson College; USC
- Andrew Roth, dcdx
Addressing the Elephant in Higher Education: Reframing Burnout
Recently, we have seen a flood of articles and reports on burnout in the workplace. We featured two webinars featuring different panelists to learn from those who are punching through this burnout to guide us. Both webinars featured alumni from the USC Rossier School of Education’s Master of Education in Enrollment Management and Policy and the USC Leadership in Enrollment Management certificate program.
June 22 Recording
June 22 Presenters:
- Kedra Ishop, USC
- Fritz Burgher, Columbia U.
- Josh Clark, The American School in England
- Tom Hoener, California Lutheran University
- Stu Schmill, MIT
June 6 Recording
June 6 Presenters:
- Wendy Marshall, USC
- Josh Clark, The American School in England
- Amber Evans, Western Illinois U.
- Tom Hoener, California Lutheran University
- Stephany Ramirez, NYU
Daring to Lead Enrollment Management in a Time of Change and Challenge
Webinar Slides
Presenters:
- Derek Kindle, Vice Provost for Enrollment Management, University of Wisconsin-Madison
- Shelley Arakawa, Consultant, WittKieffer
This webinar featured Derek Kindle, currently Vice Provost for Enrollment Management at the University of Wisconsin-Madison and faculty in the USC Leadership in Enrollment Management program, as well as Shelley Arakawa, Consultant at WittKieffer. They discussed the results of the recent WittKieffer survey report, Chief Enrollment Management Officers in a Time of Change, Challenge and Opportunity. They also addressed the content knowledge, skills and capabilities of EM leaders, as well as the future of the profession. Finally, we explored how the USC Leadership in Enrollment Management certificate program can help you progress on your leadership trajectory.
Leading by Example
Webinar Slides
Presenter: Derek Kindle, Vice Provost for Enrollment Management, University of Wisconsin-Madison
This webinar featured Derek Kindle, currently Vice Provost for Enrollment Management at the University of Wisconsin-Madison and faculty in the USC Leadership in Enrollment Management program. He discussed how to lead by example, including making time for professional development and encouraging your team. For EM professionals ready to rise, now is the opportune time to invest in yourself and advance your career with the USC Leadership in Enrollment Management certificate program.
Program Benefits
The curriculum content includes enrollment management in the institutional and societal contexts, information and knowledge management, marketing, pricing and aid policy, college admissions policy and practice, retention organization, leadership and case studies.
The online program has been newly redesigned so that you will gain:
- Intensive training for insightful leadership
- Live sessions (optional) bringing together your peers, faculty and alumni
- Extensive content knowledge across the field
- An expansive view of enrollment management, policy and practice
- Practical case study experience
- A national network of dedicated professionals
- Opportunity to meet your peers and faculty in-person with complimentary registration to annual CERPP Conference
- Instruction and advising by recognized leaders in the field
- Complimentary registration to the annual CERPP Conference held in February
- A USC Certificate in Leadership in Enrollment Management to acknowledge your achievement
Check out our faculty roster of stellar enrollment leaders who teach in the program.
Faculty
Program Curriculum and Course Structure
We have just revised the curriculum and course structure to meet the needs for today’s EM leaders.
The curriculum has been carefully structured to cover the breadth as well as the depth of proficiencies necessary for success in enrollment management. It begins with a foundational understanding of enrollment management and progresses through the various areas of expertise, emphasizing leading in the field throughout the curriculum.
The curriculum includes this content to ensure you build robust enrollment management competencies:
Introduction to EM Concept
- How and Why Enrollment Management Works
- The Functional Units
- Admissions Models
Information & Knowledge Management
- Securing Institutional Cooperation
- Campus Politics
- Demonstrating Value
- Setting Enrollment Goals and Targets
- Data-Driven Decision Making
Marketing & Communications
- Marketing in the Modern Era
- Marketing: Translating the Mission Externally
- Evaluating ROI
- Working with Media
Pricing & Aid Policy
- Financial Aid Philosophies and Policies
- Financial Aid in the Enrollment Management Planning Process
Admissions Policy & Practice
- Student Recruitment
- Student Selection/Holistic Review
- K-20 Pipeline (Pre-College and Transfer Students)
- International Students
Diversity in Action
- Leading with an Equity Perspective
- Recruiting, Retaining, Graduating a Diverse Student Body
Retention & Graduation
- Organizing for Graduation Success
Leadership
- Managing Up
- Leadership: Institutional Change
- Leadership: Hiring, Retaining and Diversifying Staff
- Ethics
Case Studies
How much time will I invest in the program each week? Do I have to be online at any certain time?
Weekly topics include video content, readings, discussions, and activities. We expect you to contribute approximately 5-7 hours working through the content and participating in discussion in the program each week.
Designed for busy professionals, the program is complete online and hybrid, with asynchronous as well as live sessions. The bulk of the program is asynchronous, and we do not require you to be online at any certain time. You can participate day or night, whenever you like!
We will offer live synchronous sessions throughout the program, as a chance to connect with your peers and our faculty on a regular basis. Participation in these sessions are optional for program participants. These sessions will be recorded and posted to allow those who are unable to participate during the live sessions to view the information presented.
You also will be offered complimentary registration to the annual CERPP Conference, which draws enrollment management leaders and scholars from across the nation in Los Angeles.
Technology Requirements
In order to participate in the program, you will need a computer and high-speed internet access.
Various elements within our online environment will require free and downloadable software, such as Adobe Reader and Quicktime. When such tools are needed, we include the download links in our online classroom.
Ready to apply? Check out the simple and online application for the USC Leadership in Enrollment Management certificate program.
Apply Here