CERPP Conferences

The USC Center for Enrollment Research, Policy and Practice hosts the annual go-to event for the nation’s leading policy makers, practitioners, and scholars in college readiness, admission, and success. Each event explores in depth, potential game-changing issues in college access and success.

CERPP Conference 2018: Toward More Equitable and Expert Practice

Join us for the annual CERPP Conference to be held January 17-19, 2018 again at the lovely Marina del Rey Marriott hotel (4100 Admiralty Way, Marina Del Rey, CA 90292). We will explore new and emerging avenues to assess student attributes for admission and success. The premise behind our theme: greater expertise and new indicators of who students are and what they can do will yield both more equitable and expert practice in admission decision-making.

As always, the event will bring together leaders promulgating new ideas and approaches in admissions and enrollment management and engage them with a very distinguished group of participants, each of them leaders in education or education policy. We anticipate an audience of 150 comprised of the leading graduate and undergraduate admission deans, campus enrollment policy makers, higher education scholars, K-12 educators, and state and federal policy makers.


The registration rate of $695 is inclusive of all food and meals.

Register here

Please note that while we will transfer registration to a friend or colleague, registration payments are non-refundable.

Venue and Lodging

Marina del Rey Marriott hotel (4100 Admiralty Way, Marina Del Rey, CA 90292)

The same hotel where the CERPP Conference was held last year, the Marina del Rey Marriott was chosen for its renovated meeting spaces and rooms. The hotel is also conveniently located minutes from Los Angeles International Airport (LAX) and the beach!

The special CERPP Conference hotel rate is $209/night is only available until January 2. As a courtesy to our conference participants, this special rate is also available up to two days before and after the conference (January 15-January 21).

The conference discounted rate for overnight valet parking is $30/night. The daytime parking rate is $15/day.

Book your stay for the CERPP Conference here  

Conference Program (PDF)

Wednesday, January 17, 2018
***Noon- 3 pm   ***Special preconference session for USC Leadership in Enrollment Management certificate                                              students, faculty, and alumni***
5 pm   Registration and Cocktail Reception
6 pm   Welcome (Lucido)
Opening Keynote: Learning, Emotions and Expanding Minds: Educational Lessons from Neuroscience (Immordino-Yang)

Thursday, January 18, 2018
7:15 am   Continental Breakfast
8:15 am   Welcome and Morning Keynote-Authentic, Equitable, and Personalized: The Promise of Performance-Based Assessment (Darling-Hammond, Guha, and Ross)
9:45 am   Master Class 1: Can Character be Measured? (Kyllonen)
10:45 am   Break
11:00 am   Master Class II: What’s Testing Got to Do with It? The Contributions of Standardized Testing to Understanding Student Potential and Achievement (Buckley, Shaw, and Camara)
12:00 pm   Lunch
1:30 pm   Afternoon Session I: Tests and Test-Optional: Peaceful Coexistence (Lucido)
2:30 pm   Break
2:45 pm  Afternoon Session II: Revising the Application Process for Attributes that Matter (Massa and Nondorf)
4:00 pm   Adjourn for Afternoon and Networking
6:00 pm   Cocktail Reception
7:00 pm   Dinner and A Conversation: The Fundamentals of Achieving Equity in Challenging Times (Coleman and Lucido)

Friday, January 19, 2017
7:15 am   Continental Breakfast
8:15 am   Introductions and Remarks (Lucido)
8:30 am   Master Class III: Identity, Justice, and Education: Why Enrollment Professionals Must Examine Themselves and Their Practices (Ahmadi and Cole)
10:00 am   Morning Session: Realizing a Demographic Dividend: Why Change Matters and How to Make it Happen (Copeland-Morgan and Perez)
11:15 am   Closing Remarks (Lucido)
11:30 am   Conference Concludes and Boxed Lunches Available


Conference Speakers

Keynote and Master Class Speakers

  • Linda Darling-Hammond, President and CEO, Learning Policy Institute (LPI); Charles E. Ducommun Professor of Education Emeritus, Stanford University
  • Mary Helen Immordino-Yang, Associate Professor of Education, Psychology and Neuroscience, Rossier School of Education; Associate Professor of Psychology, Brain and Creativity Institute, University of Southern California
  • Shafiqa Ahmadi, Associate Professor of Clinical Education; Co-Director, Center for Education, Identity and Social Justice, University of Southern California
  • Jack Buckley, Senior Vice President, American Institutes for Research (AIR)
  • Darnell Cole, Associate Professor of Education; Co-Director, Center for Education, Identity and Social Justice, University of Southern California
  • Patrick Kyllonen, Senior Research Director of the Center for Academic and Workforce Readiness and Success, Educational Testing Service (ETS)


  • Wayne Camara, Horace Mann Research Chair, ACT
  • Art Coleman, Managing Partner and Co-Founder, Education Counsel
  • Youlonda Copeland-Morgan, Vice Provost of Enrollment Management, University of California, Los Angeles (UCLA)
  • Roneeta Guha, Senior Researcher, Learning Policy Institute (LPI)
  • Jerome A. Lucido, Professor of Research; Associate Dean for Strategic Enrollment Services; Executive Director, Center for Enrollment Research, Policy, and Practice, Rossier School of Education, University of Southern California
  • Robert Massa, Institute on Character and Admission; Senior Vice President for Enrollment and Institutional Planning, Drew University
  • Jim Nondorf, President, Coalition for Access, Affordability, and Success; Vice President for Enrollment and Student Advancement and Dean of College Admissions and Financial Aid, University of Chicago
  • Angel B. Pérez, Vice President for Enrollment and Student Success, Trinity College
  • Peter Ross, Director, Strategic Initiatives, Learning Policy Institute (LPI)
  • Emily Shaw, Senior Director, Validity Research & Services, The College Board


We gratefully acknowledge the following sponsors who make the conference possible with their generosity:

Looking for past conferences?

View Past Conferences