Laurel Baker Tew
Chief Enrollment Officer
Viewpoint School (Calabasas, CA)
Laurel Baker Tew is the Chief Enrollment Officer and Director of Admission and Financial Aid at her alma mater, Viewpoint School, one of the largest K-12 independent day schools in California, with an enrollment of 1,215 students. Founded in 1961, Viewpoint is located in the City of Calabasas, on the western edge of Los Angeles County. With an operating budget of just over $40 million, and a staff and faculty of 350, Viewpoint provides an outstanding college preparatory curriculum on a state-of-the-art, 40-acre campus nestled in the foothills of the Santa Monica Mountains. Along with her siblings and cousins, Laurel attended Viewpoint as a child and grew up watching her parents, grandparents, uncle and aunt all deeply involved in supporting the School through its earliest years. She is a former President of Viewpoint’s Alumni Association.
Laurel’s enrollment management background was forged in the university admission world: Prior to arriving at Viewpoint in 2003, she worked for 19 years in positions of successive responsibility at the University of Southern California’s Office of Admission, beginning as an Admission Officer and culminating as USC’s Director of Admission. During her last three years at USC, she became deeply involved in supporting the work of the Directors of USC’s first overseas recruitment offices in Hong Kong, Taipei, Seoul, and Jakarta.
Laurel’s most influential mentor at this earlier stage of her career was the late Joe Allen, USC’s charismatic former Vice Provost for Enrollment, a nationally known and respected figure in university admissions, and a crucial force behind USC’s spectacular climb to the upper tier of American research universities.
Laurel has experience with independent school governance, having served as a Trustee of Viewpoint School prior to her arrival there as Chief Enrollment Officer. Additionally, Laurel and her husband were among the group of founders of The Wesley School, a K-8 independent day school in North Hollywood, California, where she also served two terms as Trustee.
In 2014, Laurel was appointed to the Board of Directors of SSATB, a national nonprofit organization dedicated to the advancement and support of independent school admission professionals. She also serves on the Advisory Board of AUP, the American University Preparatory School, a new downtown, urban, global-studies, independent boarding school in Los Angeles.
Laurel is a member of the selection committee for the Caroline D. Bradley Scholarship program of the Institute for Educational Advancement. She is also currently chairing—for the third time in ten years—the Los Angeles Consortium of Independent School Admission Directors.
She has presented at conferences nationally on the topics of enrollment management and threats to enrollment sustainability of independent schools. Her presentation audiences have included admission officers, Heads of Schools, and Trustees.
Laurel holds bachelor’s and master’s degrees in French from USC, from where she graduated magna cum laude, and was a member of Phi Beta Kappa. She and her husband support the USC Associates fundraising group with special emphasis toward a USC Dornsife humanities scholarship in Laurel’s mother’s memory.