Messages from Scholars and Practitioners

Sandy Baum

“The opening of USC’s Center for Enrollment Research, Policy, and Practice under the able leadership of Jerry Lucido is a welcome event for all those concerned about the role of colleges and universities in increasing access to educational opportunities. The center’s focus on bringing together researchers, practitioners, and other interested parties and on promoting research with clear implications for policy is vital. Only with informed and dispassionate analyses of current practices can we work together to reach the center’s goal of a ‘more socially conscious academy’ and create new opportunities for student success.”

Research Professor of Education Policy, George Washington University
Senior Fellow, Urban Institute

Wayne Camara

“I am personally thrilled to be invited to join CERPP because there is no existing institution that has brought researchers and enrollment professionals together to examine and scientifically address the practical issues that impact admissions in higher education today. Many new initiatives such as comprehensive admissions, non-cognitive assessments, intensive summer bridge programs and diversity initiatives have been implemented or piloted in major universities yet there is an absence of empirical data that examines the utility, validity and fairness of these efforts. It is my hope that the center will help us scientifically evaluate the efficacy of proposed solutions in ways that can educate and inform admissions professionals and ensure college success for the next generation of students.”

Senior Vice President for Research

William R. Fitzsimmons

“Harvard is delighted to be a part of USC’s new Center for Enrollment Research, Policy and Practice. We are deeply concerned about access to higher education at a time when it has never been more important for all of our citizens to make the most of their talents. The gap between the richest and poorest Americans continues to widen and many of our nation’s most promising students from modest economic backgrounds do not gain access to higher education. Affluent communities are also faced with challenges: the pressure on students is often so intense that they are kept from reaching their full potential. Harvard’s long-standing concern for the welfare of students has led us to advocate for increasing the numbers of counselors in all school communities, consideration of a “gap year” and other means for students to gain perspective on their lives, changes in early admission programs so as to benefit students, and increases in financial aid for poor and middle-income students. We look forward to working with your center in the years ahead to encourage changes in policy and practice that will help more of our students to realize their educational, professional and personal potential.”

Dean of Admissions and Financial Aid
Harvard University

Donald E. Heller

“The issue of how higher education institutions use their own resources for enrollment management purposes has been part of my research agenda in recent years, so I am excited to see an organization focused on this and related questions. The support provided by the center for scholars and practitioners in this arena will help promote our understanding of how enrollment management processes can meet the needs of students, higher education institutions, governmental organizations, and society.”

Dean of the College of Education
Michigan State University

Don Hossler

“The profession of enrollment management has a short history. Less than 30 years old, enrollment management is an emerging profession in postsecondary education. There is a need for focused professional and scholarly attention on the structures, policies, and practices that comprise this new field of professional practice. We need to know more about how enrollment managers view themselves and their organizations. We need to better understand the norms of practice as well as the theories, models, and types of research that inform the practice of enrollment management. Finally, there is a need to be more intentional about the field of enrollment management. The Center for Enrollment Research, Policy, and Practice should quickly become an important hub of important research and training that will help shape and inform current and future policies and practices associated with enrollment management.”

Professor of Educational Leadership and Policy Studies
Indiana University

George D. Kuh

“Managing enrollments to benefit individual students, institutions, and the public good is a major challenge facing higher education for the foreseeable future. A tip of the hat to USC for launching CERPP which will help policy makers and administrators better understand and address the complicated set of factors and conditions affecting access and educational attainment, especially for historically underserved students.”

Chancellor’s Professor of Higher Education and Director, Center for Postsecondary Research
Indiana University

Michael Nettles

“I am happy that USC has established the new Center for Enrollment, Research, Policy and Practice. The work of the Center is much needed by the nation’s colleges and universities that are engaged in continuous quality improvement of admissions, persistence and student learning.”

Senior Vice President and Edmund W. Gordon Chair of the Policy Evaluation and Research Center
Educational Testing Services (ETS)

Gary Rhoades

“USC’s new Center for Enrollment Research, Policy, and Practice has the exciting potential to foster research that informs enrollment management practices at the campus level and policies and larger policy discourses at the system, state and national levels. CERPP’s executive director and staff understand the connection between, on the one hand, institutional practices regarding student recruitment and retention, and on the other hand, the strategic academic directions being pursued and invested in by institutions, and the broader responsibilities of higher education as an institution to ensuring widespread social benefits in the service of the public good. Such a perspective has the promise of not only enhancing the campus based practice of enrollment management, but also of informing and influencing broader policy discussions that surround and shape educational opportunity.”

Professor and Director, Center for the Study of Higher Education
University of Arizona

Morton O. Schapiro

“With all the attention being paid to the current frenzy surrounding college admissions, it is important to be able to step back and analyze from a neutral perspective what is working and what isn’t. CERPP, by building on the insights from both scholars and practitioners, will be in a good position to suggest reforms that could address a range of critical topics – from reducing enrollment gaps by income and race, to focusing on college success as well as college access, to thinking through the often neglected realities facing “over-served communities.”

Northwestern University

William G. Tierney

“Enrollment management speaks to how colleges and universities shape their student bodies. Rather than an isolated topic that is of interest to a segmented few in the institution, enrollment management has moved into the mainstream for campus leaders. An improved sense of how to enroll and retain students not only benefits an institution, but also the nation. The center will focus on developing effective practices that will enable an institution to better serve their students and, of consequence, society.”

Wilbur-Kieffer Professor of Higher Education and Co-Director of the Pullias Center for Higher Education
University of Southern California