CERPP Conference 2018: Toward More Equitable and Expert Practice

Join us for the 10th annual CERPP Conference, to be held January 17-19, 2018 again at the lovely Marina del Rey Marriott hotel. Expand the mind on how to deliver more equitable and expert practice in admission decision-making.

As always, the event will bring together leaders promulgating new ideas and approaches in admissions and enrollment management and engage them with a very distinguished group of participants, each of them leaders in education or education policy. We anticipate an audience of 200 comprised of the leading graduate and undergraduate admission deans, campus enrollment policy makers, higher education scholars, K-12 educators, and state and federal policy makers.


The early bird registration rate of $595, inclusive of all food and meals, is available until November 22.

Register by clicking here now.

(Please note–As of 10/4, we are not accepting credit card payments due to issues with registrants not being able to log-in as a guest to pay via credit card without having to use or create a PayPal account. We are trying to address this as quickly as possible. As an alternative, you may indicate you’re paying by check. Otherwise, please be aware that once this issue is resolved, we will contact you to complete registration with credit card payment.)

From November 23, the regular registration rate of $695 will apply.

Please note that while we will transfer registration to a friend or colleague, registration payments are non-refundable.

Venue and Lodging

Hotel guest room view

Marina del Rey Marriott hotel (4100 Admiralty Way, Marina Del Rey, CA 90292)

The same hotel where the CERPP Conference was held last year, the Marina del Rey Marriott was chosen for its renovated meeting spaces and rooms. The hotel is also conveniently located minutes from Los Angeles International Airport (LAX) and the beach!

The special CERPP Conference hotel rate is $209/night, only available until December 29. This special rate should be available up to two days before and after the conference (Jan 15-Jan 21). For those who will be driving, the conference discount rate for valet parking is $30/night.

Book your stay at the special rate for the CERPP Conference 

Schedule at a Glance

Wednesday, January 17, 2018

***Noon- 3 pm***
Special preconference session for USC Leadership in Enrollment Management certificate students, faculty, and alumni

5 pm   Registration and Cocktail Reception

6 pm   Welcome (Lucido)

Opening Keynote: Learning, Emotions and Expanding Minds: Educational Lessons from Neuroscience (Immordino-Yang)

Thursday, January 18, 2018

7:15 am   Continental Breakfast

8:15 am   Welcome (Lucido)

8:30 am   Master Class I-Authentic, Equitable, and Personalized: The Promise of Performance-Based Assessment (Darling-Hammond, Guha, and Ross)

9:45 am   Master Class II: Can Character be Measured? (Kyllonen)

10:45 am   Break

11:00 am   Master Class III: What’s Testing Got to Do with It? The Contributions of Standardized Testing to Understanding Student Potential and Achievement (Buckley, Shaw, and Camara)

12:00 pm   Lunch

1:30 pm   Afternoon Session I: Tests and Test-Optional: Peaceful Coexistence (Lucido)

2:30 pm   Break

2:45 pm  Afternoon Session II: Revising the Application Process for Attributes that Matter (Massa and Nondorf)

4:00 pm   Adjourn for Afternoon and Networking

6:00 pm   Cocktail Reception

7:00 pm   Dinner and Keynote: A Conversation about Equity and Expertise: Actionable Steps (Coleman and Lucido)

Friday, January 19, 2017

7:15 am   Continental Breakfast

8:15 am   Introductions and Remarks (Lucido)

8:30 am   Master Class IV: Identity, Justice, and Education: Why Enrollment Professionals Must Examine  Themselves and Their Practices (Ahmadi and Cole)

10:15 am   Morning Session: Realizing a Demographic Dividend: Why Change Matters and How to Make it Happen (Copeland-Morgan and Perez)

11:45 am   Closing Remarks (Lucido)

12:00 pm   Conference Concludes and Boxed Lunches Available

Conference Speakers

Keynote and Master Class Speakers

  • Linda Darling-Hammond, President and CEO, Learning Policy Institute (LPI); Charles E. Ducommun Professor of Education Emeritus, Stanford University
  • Mary Helen Immordino-Yang, Associate Professor of Education, Psychology and Neuroscience, Rossier School of Education; Associate Professor of Psychology, Brain and Creativity Institute, University of Southern California
  • Shafiqa Ahmadi, Associate Professor of Clinical Education; Co-Director, Center for Education, Identity and Social Justice, University of Southern California
  • Jack Buckley, Senior Vice President, American Institutes for Research (AIR)
  • Darnell Cole, Associate Professor of Education; Co-Director, Center for Education, Identity and Social Justice, University of Southern California
  • Patrick Kyllonen, Senior Research Director of the Center for Academic and Workforce Readiness and Success, Educational Testing Service (ETS)


  • Wayne Camara, Horace Mann Research Chair, ACT
  • Art Coleman, Managing Partner and Co-Founder, Education Counsel
  • Youlonda Copeland-Morgan, Vice Provost of Enrollment Management, University of California, Los Angeles (UCLA)
  • Roneeta Guha, Senior Researcher, Learning Policy Institute (LPI)
  • Jerome A. Lucido, Professor of Research; Associate Dean for Strategic Enrollment Services; Executive Director, Center for Enrollment Research, Policy, and Practice, Rossier School of Education, University of Southern California
  • Robert Massa, Institute on Character and Admission; Senior Vice President for Enrollment and Institutional Planning, Drew University
  • Jim Nondorf, President, Coalition for Access, Affordability, and Success; Vice President for Enrollment and Student Advancement and Dean of College Admissions and Financial Aid, University of Chicago
  • Angel B. Pérez, Vice President for Enrollment and Student Success, Trinity College
  • Peter Ross, Director, Strategic Initiatives, Learning Policy Institute (LPI)
  • Emily Shaw, Senior Director, Validity Research & Services, The College Board